My E3 badges 1999-2006 (1998 is M.I.A.)#10 – Crashing the Show
Making fake badges to gain entry in the hopes of landing a job in the industry. (It actually worked on both accounts)
#9 – Gotta Catch 'Em All
Battling people for Pokemon plush toys being fired out of a giant Pikachu cannon in Atlanta. I did not even know what a Pokemon was at that point but it was cool to catch them all! Oh yeah it was HOT as HELL in Atlanta but they did have Mo’ Better Chicken, great name, great food.
#8 – Kentia Hall a.k.a. Little Korea
I swear every crazy sprite based MMO known to mankind was shown in that hall at some point during the history of E3. Back in the day it used to be the best place to find free snacks but they too must have felt the money pinch because each year there was less and less snacks to be foraged.
#7 – The Pantry
If you don’t know then you missed out on the best place to eat during E3.
#6 – Exhibitor Badge
Oh man, you could go in early, stay late, go the day ahead of time… it was Glorious! Brady Games always took care of a few of us that used to write for them in the early days so thanks Christian, Leigh, and Ken! These people get extra props for bringing in Martin Leung to play any game theme under the sun.
#5 – Joel Jewett Face Plant
COMEDY, that is all I can say. Neversoft president drops into the half pipe at the Tony Hawk booth, slams face first into the ramp pulling off a jaw breaker grind. I heard there might have been alcohol involved but hats off to Joel for going all out. I wish there was a video of this because it puts the CliffyB chainsaw curtain entrance to shame!
#4 - Capcom Press Tournaments
Each year Capcom would hold these tournaments for the press but the usual suspects from the fighting game community would always sneak in and totally demolish the competition. I was fortunate to get into 3 of these, MvC2, SFEX2 and Power Stone. I lost to Alex Valle in SFEX2 and some crazy Cable shit in MvC2. Power Stone would be one of my lesser moments, as my first opponent was girl. All I remember was playing Gunrock, using the hammer and being boo’ed into the semifinals where I lost, sad day :(
#3 – The People, Friends, and Peers
I like playing a new game, talking to someone that worked on it. Talking games with old friends that have moved away to companies in other states or countries. Meeting people like Tim Schafer and him giving me the time of day, literally and figuratively.
#2 – X-men: The Next Dimension
The first game I worked on being shown at E3! There were these awful models at the booth dress like Storm, Psylocke, and Rogue, which we all know is code for this game is terrible. It was a proud moment to be part of the show for real but the game was really bad and I apologize if you bought it and hated it.
#1 – The Plush Carpet
The minute you hit the show floor there is this soft stuff under your feet making you feel all cozy. Sadly it is a horrible trick that soon wears off and leads to aching backs and sore legs at the end of the show. All that being said I miss that feeling under my feet so bring it back JERKS!
E3 is not always amazing, lots of headaches caused by loud music. Shitty crunch time leading up to the E3 demo always sucked. Traffic jams getting to Staples Center and the lame $20 dollar parking. Nintendo booth lines, they really have mastered the art of the queue. Smelly people! I am sure the list goes on and on but I want the old E3 back dammit!
I think Mouth from The Goonies said it best…
“Yeah, but you know what? This one, this one right here. This was my dream, my wish. And it didn't come true. So I'm taking it back. I'm taking them all back.”
Here are a few pictures from my very first E3 when none of us made games and life was a whole lot simpler. People were skinny back then!